Beacon is better, now wait and see…
The saga of at least the first controversial phase of Facebook Beacon seems to be coming to a close. Facebook announced that it is changing its Beacon program, giving the users of Facebook more control of how the system works in relation to their profiles. The initial system, which essentially forwarded people’s online purchases from Facebook’s retail partners to a member’s “friends”, was quite controversial. It, in many peoples’ minds (including mine), invaded a user’s privacy. It also…
