A Successful Viral Campaign Relies on Knowing Your Audience
It is not good enough to just pitch bloggers. It is also important to target your audience (and also target your message), be willing to offer a gift (it doesn’t have to be swag, it can be anything: arcane knowledge, help, support, or access), and to actually be an active social media participant (people will check up on your story, that’s for certain).
“The team’s thinking was that any blogger they pitched would go searching for more information on the contest. ” Via Search Engine Guide
I do a pretty good job at all of these things and even I find myself up the flag pole periodically, too.
Activating Bloggers, arcane knowledge, audience, blogger, bloggers, Conversation Marketing, flag pole, good job, online advocacy, Online Brand Promotion, Online Branding, Online Community Outreach, Online Engagement, Online Messaging, online outreach, Online Pitch, participant, periodically, pitch, Pitching Bloggers, search engine guide, swag, targetRelated Posts- WOMMA: Know Your Audience and Encourage Transparency
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