Cable companies: wanting digital standards
Cable companies are looking to standardize interactive ads that are offered across cable systems. This makes a lot of sense everyone I would think. Cable companies play a vital role in the content delivery of what we watch. It’s in their interest to allow content providers - all those networks - to offer standardized ad units so ad agencies and their clients - the ones who are paying for the show to be placed on cable - create and deliver ads to us - the audience.
And we, the audience, can now receive ads that are more pertinent to us because they will be more closely based on what we like. Yeah, I know our privacy is headed out the window, but that’s been happening for years.
Cable industry lobbyists are in DC right now trying to make sure all goes well and there are no hangups that block this. The project, called ‘Canoe’ is all the more important as we will all supposedly switch over to digtial next year.
Ad Buys, Ad Sales, Client Service, Media Purchases, Networks, Pop Culture, public affairs, television, TV on DemandRelated Posts- Joost, Veohtv.com: Cable Challenge!
- A Catalyst is Born
- FUD Stands for Fear, Uncertainty, and Disinformation
- Internet Marketing Will Thrive in the Upcoming US Recession
- Blogger Outreach and Its Challenges
- If you want to know how the Dems digital strategy is going…
- Where the Kids Are is Where Disney Needs to Be
- Bloggers Need to Hold Themselves to Ethical Standards
- Will Facebook Overtake MySpace and Does it Matter?
- Everything is Miscellaneous Book Review
